Self Storage Trends 2018

In 2018, there are a few major trends that are already coming to the forefront as major influences on the Self Storage industry. If you’re the owner or manager of a storage facility, you need to keep these trends in mind when planning for the year ahead. It’s also important to keep in mind that while these trends might be very influential on the industry now, you need to be prepared for different trends to emerge later in the year.

Cater to millennials

The generation that are colloquially called the ‘millennials’ are getting older. Because of this, their purchasing power is increasing and they’re in the position to own more possessions. This also makes them more likely to start investing in Self Storage units for themselves.

Millennials place a lot of value on technology, so your storage facility needs to be prepared for this. Technologies like RapidStor can make your storage facility more attractive to millennials. RapidStor allows consumers to book their storage unit online, right from your website. They can also pay online, and make minor changes to their account, such as updating their contact details. Implementing RapidStor can not only increase the attractiveness of your facility to the millennial generation, it can also increase the productivity of your facility.

Downsizing and minimalism

The trend towards minimalism is still apparent in our culture. This aligns well with the idea of downsizing into smaller homes. Both of these trends can serve the Self Storage industry well, so your facility should try and take advantage of this.

One of the best ways to capitalise on this trend is to make this a focus of your marketing strategy. You can create content for your website and social media accounts that promotes the benefits access to a Self Storage unit can bring you when you’re trying to downsize or live more minimally.

Less manual work

The idea of automation has been surrounding the Self Storage industry for a while, so it’s not a new trend for 2018. However, if you haven’t implemented automation techniques into your facility already, you should start doing so now.

By keeping these trends in mind while you’re planning for 2018, you can help ensure your Self Storage facility will see success. To learn more about the RapidStor technology and how it can benefit your facility, contact our team of professionals today.